JBMES

The Impact of Customer Satisfaction on Customer Loyalty: Mediating Role of Customer Trust
Maryam Iqbal, Anura Binti Azlan Shah
Abstract: This research project examines the relationship between customer satisfaction, customer trust and customer loyalty. We held the assumption that customer trust mediates the relationship between customer satisfaction and customer loyalty; we used a sample size of 131 customers of the telecom sector of Pakistan. Our research finding partially supported our hypothesis, we found that customer satisfaction positively related to customer trust and customer trust is positively related to customer loyalty, whereas customer trust did not mediate the relationship between customer satisfaction and customer loyalty.

Impact of Organizational Culture on Organizational Performance: Evidence from Education Sector
Hina Rashid, Anura Binti Azlan Shah
Abstract: This research study was an attempt to find the relation between the organizational culture and its impact on organizational performance. Study explored various components of independent variable that also have impact on organizational performance. Sample for this research study was taken from private sector universities located at various geographic locations of Lahore, Pakistan.

Volume 1, Issue 1